RIO 2016 REVEALS ‘LOOK OF THE GAMES'

2014 08 06 rioRio de Janeiro, August 6, 2014 - With two years to go until the Olympic Games begin, Rio 2016 is celebrating in style by unveiling the new visual identity of the Rio 2016 Olympic and Paralympic Games.
The 'Look of the Games' - based on Rio's iconic skyline was launched on Tuesday 5 August. Inspired by the vibrancy of multicultural Rio de Janeiro, with outlines of the city's landscapes, it represents the coming together of all the Brazilian people.

"We hope that Rio 2016 will be the Games of the people, a memorable celebration of the kind that only we can offer," said Beth Lula, Rio 2016's Brand Manager. "The starting point for the new 'look' was the Rio 2016 branding, with its essential ingredients of passion and transformation, and its values and attributes."

The new look will be on display in all the sporting venues and across the city, as well as on tickets, uniforms and licensed products. The goal is to create a celebratory atmosphere and a unique experience for all visitors.

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