The EOC has signed a landmark sponsorship agreement with leading sports clothing and accessories brand PEAK SPORT, securing an exclusive range of EOC-branded apparel and accessories through to 2032.
Under this partnership, PEAK SPORT will supply apparel, footwear and accessories to the European Olympic Committees (EOC) across the six-year period.
This will kit out the EOC Executive Committee, EOC Commission members, staff, consultants and the European Young Olympic Ambassadors at all EOC events, including the Istanbul 2027 European Games and the European Youth Olympic Festivals (EYOF).
The agreement comes at a particularly opportune moment for the EOC following the hugely successful return of the Olympic Winter Games to Europe at Milano Cortina 2026.
European athletes starred by winning 67% of all medals — more than two-thirds of the overall tally — at iconic venues filled with millions of fans.
The EOC’s strong pipeline of events over the coming years will continue this momentum, beginning with the Brașov 2027 Winter EYOF in February next year, which will host the next generation of talented European winter sport athletes. Europe’s best athletes will also gather in Istanbul, Türkiye, in June 2027 to compete for Olympic qualifying places at the European Games, the continent’s premier multi-sport event, followed by another opportunity for young athletes aged 14-18 to embrace the beauty of Olympism at the Lignano Sabbiadoro 2027 Summer EYOF in July. Winter and Summer EYOFs have also been allocated for 2029 and 2031, while there is strong interest in the 2031 European Games.
EOC President Spyros Capralos welcomed the partnership with PEAK SPORT, hailing the brand’s exceptional expertise in the design and manufacturing of gear. “The EOC is delighted to partner with PEAK SPORT, a renowned brand which aligns with our values on sustainability and athlete welfare,” President Capralos said.
“This agreement underlines the growing international appeal of the EOC and our events to leading brands and ensures that everyone representing the EOC will do so with pride in an exclusive collection, specifically designed to embody its identity.”
PEAK SPORT Deputy General Manager Christin Wu added: “We are honoured to supply official sports kits to the EOC. This partnership gives PEAK SPORT a unique platform to showcase our commitment to quality, performance and innovation to athletes, officials and fans right across Europe, and we are excited to work closely with the EOC at an exciting time for the Olympic Movement on the continent.
PEAK SPORT has remarkable achievements in the incorporation of independently developed PEAK Taichi Self-Adaptive Technology into its footwear range, as well as pioneering work in advancing 3D printing technology in both footwear and apparel.
PEAK SPORT has already demonstrated its commitment to the Olympic Movement through its Gold Sponsorship agreement with ANOC, which includes free uniforms for 72 NOCs who had ten athletes or fewer at the Olympic Games Paris 2024. This is on top of existing partnerships with European NOCs including Belgium, Romania and Slovenia and so on.
