Baku, 8th January 2015 the inaugural Baku European Games will be broadcast by Sky Italy that has signed a deal with the organisers to screen live coverage and highlights across its sports channels, as well as providing extensive coverage on Sky Go.
The station has secured exclusive rights in the country and will also promote the Games via its popular Sky Sport 24 news channel to increase awareness and share the excitement of the inaugural European Games.
Founded in 2003, Sky Italia has 4.7 million subscribers and an audience of more than 13 million viewers in the country, and is considered one of Europe’s most respected sports broadcasters.
The company broadcast the London 2012 and Sochi 2014 Olympic Games and also hold the rights for the Italy’s premier football competition Serie A, as well as the Bundesliga, UEFA Champions League and the European Qualifiers.
Mr Giovanni Malagò, President of the Italian National Olympic Committee, said: “We are delighted that the first European Games will be available for sports fans to view on the leading Italian TV broadcaster, as well as its online and mobile platforms.
“This is great news for our athletes and millions of supporters, and I am sure this will help make Baku 2015 a success in Italy.”
Mr Simon Clegg, Chief Operating Officer of Baku 2015, said: “We are very pleased to have agreed this deal with Sky Italia to guarantee extensive coverage of the European Games in Italy.
“As one of the continent’s most successful sporting nations, we are expecting Italy to send a very strong team to Baku 2015 in pursuit of gold medals and glory.”
Mr Matteo Mammì, Director of Sport Rights, Programming and Production at Sky Italia, said: “The first European Games will be a brilliant celebration of sport enjoyed by the whole continent and we are very proud to be providing coverage in our country.
“We are very much looking forward to a thrilling 17 days of competition in Baku and bringing the best of all the action to our subscribers.”
